We’ll discuss the differenttypes of SEO services and why you need to know the difference on this video we’re going to cover the topic of Different Types of SEO Services.There’s a big disparity between certain SEO programs and others, so we’re going to get into what to look for so you understand the differences in various SEO programs.The term SEO doesn’t really have a specific definition. It’s something where differentpeople throw it around, being a lot of different things. Some of them, quite frankly, I don’tknow how they’re really in good conscience But there are all these differentprograms, you’ll see them out there. want to give you an idea of what it can reallymean.
The first thing — I’ve taken these thingsthrough a scale — so the first one is what I like to call “not really SEO.”I’ve seen this a lot with website hosts, where they’ll say that the sites are optimized,and what they really mean is that the site is able to be crawled and there’s maybe someautomatic meta tags that are made. They’re It’s the very basic of what youneed just to be able to show up in the search engines.MARK: Yeah, what you mean by crawled, it’s basically the search engines are able to readthe information on the site. Which you would hope with any sitethey would be able to do that. aware that sometimes when people say SEO itcould mean even as little as that. The next one I call “barely SEO,”And that is maybe they’re creating some meta tags for you, but they’re not doing any keywordresearch, they’re not optimizing the actual All it is is just thebare basics of the meta tags and the title tags. It can get you, maybe, a little help,but it’s not going to do what a full optimization would do by any stretch of the imagination.The next one is “decent SEO.” Thisis where the company is actually optimizing the whole site, or the whole page, at least,the pages that they’re optimizing. not just doing meta tags, but they’re dealingwith the content of the site and just the various elements there, the different tagsthat are there. And they’re doing keyword research, and thisis really important. I think gets overlooked by a lot of organizations.Keyword research is very important. You’re trying to figure out what can you reallyrank for, at least at this point? What are the search engines going to be willingto rank this site for? If I try to optimize you for a keyword thatyou can’t rank for, well, you’re going to show up in #50, and no one’s ever going tosee. But if I optimize you for a keyword no one ever searches for, then who cares if you’re#1? You’re not going to get any traffic. MARK: You’re not getting any traffic.KURT: Yeah, not at all. is very important to be able to determine,”What are the best keywords that you can rank well for at this time.”MARK: Yeah, and it’s really important to do this because — I mean, the reasons that Kurtspecified there, but also if you’re not doing any kind of keyword research, you have noidea what terms to even follow, and what terms So, it really isvery important to make sure that that keyword research is done before you go through theprocess of optimization. good SEO here, and this is where you’re doingthe on-page optimization, doing the keyword research to figure out what are the keywordsthat you can really benefit from, and then This isbuilding the site authority for your site, and when I say authority, it’s how importantdo the search engines think that your site is, and what are they going to be willingto rank you for? the more competitive the keywords that they’llrank you for. Doing link building and things like that,that’s going to start to build that authority up. You’re going to start to be able to rankfor more and more competitive keywords. It’s You’re actuallyimproving over time, which is a good thing. Then we have the last one, this is “greatSEO.” This is what hopefully you would be willingto do, or a company would be willing to do This is you’re getting the on-pageoptimization, the research, the link building, and then you’re also doing some content creation,so you’re actually creating new pages to optimize. You’re putting blog posts out, you’re creatingvideos, images, whatever you can share, so that you’re starting to really put yourselfout on the web, establish yourself as an authority And also gettingthe shares, getting the links, things like that.You also find that when you produce good content, So you’regetting traffic from the SEO and from the search rankings, which is great, but you’realso getting traffic from your actual content. It’s an additional bonus from that.So what is an SEO program? So you really have to be careful.You have to make sure that you’re asking: What are you really going to do for me ifI get your SEO program, or If I get a website hosted by you and you saythat it’s optimized — what does that really Is it that you’re not really doing anything, and it’s just the basics, my site can be crawled? I would hope that anyone who’s serious aboutSEO would at least start with a good SEO — that you’re doing some on-page optimization, thekeyword research, and some link building, so that you’re actually able to grow.MARK: Yeah, so if you’re going through the process and talking to SEO companies and askingthem about their programs, make sure that It really is importantto make sure that what they say on the phone is also what they’re going to be willing toput in writing and what they’ll implement if you work to have a program with them.Kurt, I appreciate your time and your expertise.